Let’s Go There campaign set to launch Sept. 8

The Let's Go There Coalition is a broad collection of businesses and organizations that span practically every segment of the American travel industry. These organizations have come together to address the extreme declines in travel related to the coronavirus pandemic, first by championing safety-first messaging through the #TravelConfidently campaign, and subsequently, by forging a plan to reignite American's sense of wanderlust and inspire them to plan their next getaway, whenever the time is right to travel. The coalition is supported in executing its activities by the U.S. Travel Association.

The Let's Go There Coalition will release a set of resources to support the campaign creative on DMO channels. DMOs are encouraged to post, share and distribute far and wide to ensure reach is as big as possible. Activating with these resources is at no cost and everyone's participation is welcome. These resources are available in the Let's Go There toolkit. Funding the campaign will require a separate and significant effort. Specific branding and digital benefits are available at varying levels of financial contribution. 

Set to launch Sept. 8, the Let's Go There campaign will inspire Americans to do what is exciting, safe and productive: make plans to travel. Through a phased and layered approach, this integrated, multi-channel consumer campaign will fill the media ecosystem and create an echo chamber across the industry.

Published on Wednesday, September 2, 2020